Driving demand for a new model in developing business strategies

Overview

The market and supply-chain disruptions caused by the pandemic, cooling East/West relationships and Russian expansionism have been seismic across global markets and sectors. These conditions make it more crucial for business plans to incorporate the latest insights on external trends and changes. These efforts need more hardwiring into what’s going on in the world – and way beyond the visibility of internal data sources.

This was the core message for a new demand campaign for Prevedere, a leading vendor in predictive business planning tools and resources.

Client

Prevedere

What we delivered

With an Advanced Predictive Planning platform driven by AI and ML – and using world-leading global data-sets – Prevedere are well-placed to help businesses in these conditions.

The Rubicon Agency was tasked with developing a creative, breakthrough campaign to present this new planning model and solution to businesses in key sectors. With an approach to address C-suite and practitioner audiences, The Rubicon Agency developed a campaign that included email marketing, LinkedIn marketing, briefings, infographics, syndicated content, industry display and remarketing.

Using key use cases experienced by planning professionals, the campaign looked to address the limits and vulnerabilities of traditional planning approaches, against the advanced, predictive and dynamic capabilities of Prevedere.

What did the campaign achieve?

The campaign was initially run in the US. Significant multi-variate testing was used to quickly land on messages, executions and call to action assets that proved most popular. The campaign has created a significant pipeline of business opportunity and has now achieved a significantly extended campaign window.