Much has changed in the digital event world in the last few years – with recent events accelerating take-up significantly. What’s more, new models of live streaming and content sharing are bringing additional options to business marketers looking to create valuable face time with prospects and customers.
ON24, a leading vendor in webinar and webcast technologies has a clear vested interest in ensuring that the right technologies are used for appropriate event formats. Roundtables, summits, webinars, conferences, workshops – all deserve solutions designed for the task. However, marketers are often served with standard office tools that are not conceived for the ‘journey-fication’ of the sales and marketing process.