Increasing awareness in DDoS protection

Client

Overview

Radware Inc. is a US provider of advanced cybersecurity products and services, protecting governments, service providers and businesses globally.

The business has a strategic alliance relationship with Cisco, partnering globally to provide advanced cybersecurity and application delivery solutions for physical, cloud and software-defined data centres. These solutions secure the digital experience by providing enhanced security, visibility, and availability for network infrastructure and applications.

Through Cisco’s 25-year relationship with The Rubicon Agency, Radware approached The Rubicon Agency to help boost awareness and understanding of their mutual Secure DDoS Protection solution to a global market.

What we delivered

DDoS attacks are on the rise – and are increasingly easy to deploy. But against this offensive, Cisco and Radware wanted to showcase the array of protective measures that were available to the organisation.

The Rubicon Agency planned, storyboarded and produced a series of videos with regional voiceovers to support the local marketing initiatives.

The videos spotlight how unique technologies such as their Global Cloud Scrubbing Centres are used to combat DDoS attacks in a way that supports today’s hybrid business and workforce.

Additionally, The Rubicon Agency bridged how the attacks impact business operations, not just the IT functions.

What did the campaign achieve?

The videos were used as key content for sales enablement and social media marketing – with teasers and trailers used to drive inbound interest to various web properties of both businesses.

The success of the project has instigated the case for 2 similar productions that focus on other areas of the Cisco Radware portfolio.