Category

Proposition Development

Video focus – a guide for Technology Marketers

Video focus – a guide for Technology Marketers

By Our Industry, Proposition Development, Strategic Content, Thought Leadership, Video ContentNo Comments
Edited around 9 chapters on producing best practice content, 'Video focus - A guide for Technology Marketers' is a new free guide published by The Rubicon Agency. Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already...
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Fast Marketing fails 3

Fast Marketing fails: bland ingredients

By Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition DevelopmentNo Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 2

Fast Marketing fails: the cold take-away

By Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition DevelopmentNo Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 1

Fast Marketing fails: the all-you-can-eat buffet

By Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition DevelopmentNo Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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McMarketing in the tech sector

McMarketing in the tech sector

By Enterprise Demand Generation, Miscellaneous, Our Industry, Programme Planning, Proposition DevelopmentNo Comments
DOES FAST MARKETING SIMPLY CREATE CUSTOMER INDIGESTION? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast...
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When the corporate deck is a wreck

When the corporate deck is a wreck

By Event & Experiential Marketing, Marketing Resources, Partner Marketing, Proposition Development, Sales EnablementNo Comments
Amongst the many manifestations of content for a technology business there is one asset that can evoke a range of emotions - from frustration to fear. If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However,...
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