‘Sustaining technology’ promises incremental upgrades and ‘next-generation’ innovations. ‘Disruptive technology’ promises something bigger – something that challenges the technical and commercial status quo. It creates new market dynamics, and introduces opportunity and threat in equal measures.
Consumer and business markets have grown accustomed to anticipating the ‘next thing’, whether it’s a smartphone upgrade or migration to cloud applications. However, there’s more pressure on businesses to envision and realise ‘extreme evolutions’ and being disruptive is now seen as a virtue and a quality that even larger enterprises need to foster from within.
The levels of transformation and impact are best viewed through the lens of the ‘3 Degrees of Disruption’. We explore the roles of the Market Maker, Tech Transformer and Social Shaper further in the infographic, videos and blogs on this site.
Disruptive technology is often fuelled by a collection of megatrends that are fundamentally transforming the industry – cloud, mobile, social and big data.
The megatrends themselves do not equal disruption, but they usually represent challenges to traditional ways of buying, deploying and using technology. The more these megatrends are infused within innovations, the more disruptive that technology is likely to be.