Category

Market Development

Technology markets don’t buy disruptionDisruptive TechnologyMarket DevelopmentOur IndustryThought Leadership

Technology markets don’t buy disruption

In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion…
The Rubicon Agency
June 2, 2015
Navigating the 3 degrees of DisruptionDisruptive TechnologyMarket DevelopmentProgramme PlanningThought Leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech…
The Rubicon Agency
May 24, 2015