Thought Leadership

Killer content blog

Killer content for technology marketing

By | Employee Engagement, Programme Planning, Thought Leadership | No Comments
Somewhere between quality and quantity there’s a point at which content can be more ‘killer’ than filler’. A point at which content can fulfil its proper role as a bridge between broadcast marketing propositions and customer acquisition. Finding that point requires objectivity bordering on ruthlessness. When marketing began embracing the...
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When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Enterprise Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
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Technology markets don’t buy disruption

Technology markets don’t buy disruption

By | Market Development, Our Industry, Thought Leadership | No Comments
In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion...
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Navigating the 3 degrees of Disruption

Disruptive tech – navigating the ‘3 Degrees of Disruption’

By | Market Development, Programme Planning, Thought Leadership | No Comments
‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech...
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