Fast-to-fail efforts and ‘pivoting’ have very much become standard motions for agile marketing over the last few years. And unarguably this is good for the high-performance, adaptive marketing function. But too often, this can lead to scope creep, resource pressures and the financial fall-out of abandoned assets and activities.
Again, this isn’t necessarily a (totally) bad thing – it’s often a side-effect for innovation and evolution. What’s key is the commercial and operational construct between client and agency to cope with this flux.
Check out the meme, ‘Chasing the tail’. Have you, your team or your agency suffered this as your campaign focus and scope change?
The challenges represented by ‘Chasing the tail’ relate to:
- Campaign managers tasked with managing structured campaigns and programmes impacted by essential changes and enhancements
- Agency relationship owners challenged with achieving corporate ambitions and partner goodwill and commitment
- Marketing procurement leads looking to forge strong, dynamic and enduring relationships with supplier agencies
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
