Thought leadership campaigns are a deliberately progressive and forward-looking tool – but they need to accommodate those in their delivery and customer channels.
An over-elevated idea, with a complex set of concepts and enablement steps can alienate the key participants and contributors you need to make it happen. At this point, your thought leadership could be causing more confusion than motion.
Check out the meme, ‘Avoid notion without motion’. Have you experienced thought leadership that’s too lofty and incomprehensible?
The challenges represented by ‘Avoid notion without motion’ relate to:
- Campaign managers planning and deploying thought leadership campaigns to sellers, partner channels and customers
- Product and seller enablement teams charged with elevating sales pitch and delivery
- Marketing leaders recognising the need to infuse thought leadership programmes within broader portfolio marketing efforts
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!