Increasing the power of attraction in engineering & services

Confidence sells professional services

If IT is about hardware and software, then engineering & services introduces the additional element of ‘serviceware’ (i.e. people and intellectual capital). For marketers and their b2b technology marketing agency partners, that means messaging that promotes human expertise and skills such as business insight and technology know-how.

This type of marketing calls for a number of things, including challenging the status quo, establishing credibility and instilling confidence at a very human level. The Rubicon Agency has almost 30 years of b2b marketing agency experience in translating these service propositions into ‘must have’ capabilities.

Furthermore, we know what’s required to distil the unique characteristics of a methodology or operating model. And with our b2b track record and tech agency experience, we know this means audience elevation, customer empathy and thought leadership in spades.