The rise of the tech-enabled business
Upstart platform businesses are rampaging through all sectors where commercial relationships exist. At The Rubicon Agency, we use our b2b tech marketing experience to help them knock down silos, highlight restrictive practices and build bridges between interested parties everywhere.
These brands are driven by tech – but more the experience that it enables – often with a layer of human interface and interaction. It’s often aimed at a non-IT buyer. But beware, you need to be ready to combat ‘Team IT’, especially if the platform needs to hook-up with something that plays ball. At The Rubicon Agency, we use our deep technology marketing agency experience to make your proposition ready for all conversations – line-of-business, technical or executive.
The market leaders in many sectors are now ‘tech business’ – they challenge norms and conventional models. The Rubicon Agency helps clients use their open mindset, disruptive tendencies and quest for progress in abundance. And we help incumbents morph into platform co’s too – with a glint in the eye of the investors.
