The Tech Marketer Blog

Supporting AT&T for 25 years We’ve come a long way since launching the AT&T MPLS capability in EMEA 25 years ago. At that time - due to the millennium bug - the IT function was mid-planning for tech meltdown and business was thinking about social Armageddon.   Way back in 1999…

The Rubicon Agency: helping Cisco build the Internet for a quarter of a century There seems to be a poetic symmetry to Cisco’s claims of accelerating internet uptake 25 years ago – and their current campaign claiming that 80% of traffic runs through their infrastructure. Not only were we supporting…

If your tech start-up is prepping for its series-C funding round, your Chief Marketing Officer (CMO) has a challenge ahead. They need to rapidly professionalise the company’s marketing, branding and communications, bringing them up to corporate standards. They need to show that they have achieved the goals set at the…

Today, just four people work at the average start-up1. Two of them are the founders2. And on average, they all work 60 hours or more a week3. Little wonder that these small, incredibly dedicated teams who are already overworked with the task of turning an idea into a business, don’t…

Of all the 50 memes produced so far, this is likely to be the one that’s affected everyone. As tech marketers, we’ve all embarked on projects and tasks that have been green-lighted by management and leadership – only to be broadsided later with budget re-assignment or withdrawal. The rapidly changing…