Digital Lead Generation Archives

Digital Lead Generation Our Industry Strategic Content Video Content

Video focus #7: What makes a good explainer video?

From launch trailers to the presentation of an aspirational vision, videos have a unique ability to stimulate interest, accelerate understanding and influence decision makers – three key goals for any tech marketer. Establishing the format for a video is the first step that makes the rest of the process easier…

The Rubicon AgencyApril 10, 2019

Digital Lead Generation Our Industry Product Marketing Video Content

Video focus #4: Why make a trailer video?

When your marketing strategy includes the production of a short video why would you create a trailer that goes out prior to the release of an explainer, documentary or demo? In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service…

The Rubicon AgencyApril 2, 2019

Digital Lead Generation Miscellaneous Our Industry Proposition Development

Fast Marketing fails: bland ingredients

This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…

The Rubicon AgencyNovember 24, 2018

Digital Lead Generation Miscellaneous Our Industry Proposition Development

Fast Marketing fails: the cold take-away

This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…

The Rubicon AgencySeptember 9, 2018

Digital Lead Generation Miscellaneous Our Industry Proposition Development

Fast Marketing fails: the all-you-can-eat buffet

This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…

The Rubicon AgencyFebruary 2, 2018

Digital Lead Generation Enterprise Demand Generation Marketing Resources Proposition Development

Vanilla technology videos

As a marketing content asset, video can be uniquely powerful and effective. But don’t assume the medium will compensate for deficiencies in the message. If the plot is thin, the characters are wooden, or the ending is disappointing, your investment in a video production could fail to see a decent…

The Rubicon AgencyMay 25, 2017

Digital Lead Generation Enterprise Demand Generation Marketing Resources Thought Leadership

White paper: white noise?

The white paper has taken on a ‘grey’ hue since it was first introduced by Winston Churchill in 1922. Apparently, business is to blame - with marketers extending its original remit whilst adding it to a growing armoury of content assets. Technology marketing can gain real advantages from including a…

The Rubicon AgencyMay 3, 2017

Digital Lead Generation Event & Experiential Marketing Marketing Resources Thought Leadership

Webinar wasteland

In the marketing cannon, webinars are an interesting proposition. On face value, it’s a great medium for a crash course on a subject which combines demos, expert opinion and commentary, coupled with the traditional PowerPoint slideware. What’s not to like? Most of us would rather voyeur at our screens for…

The Rubicon AgencyApril 10, 2017

Digital Lead Generation Programme Planning

How do you reduce noise to signal in technology marketing?

In a world where content rules the marketing roost, quality trumps quantity. However, there are too many examples of brands being guilty of marketing for marketing’s sake when a primary asset has been created. Certain assets are packed with gems of information, facts and statistics that naturally lend themselves to…

The Rubicon AgencyNovember 28, 2016

Account Based Marketing Digital Lead Generation Employee Engagement Programme Planning Sales Enablement

Why technology marketing needs mojo

Somewhere between ‘influence’ and ‘sex appeal’ there’s another dictionary definition of mojo that could be applied to technology marketing: ‘A quality that attracts people to your technology and makes your product / service / solution / portfolio / brand successful and full of energy.’ Technology may be a considered purchase…

The Rubicon AgencyOctober 13, 2016

Video focus #7: What makes a good explainer video?

Video focus #4: Why make a trailer video?

Fast Marketing fails: bland ingredients

Fast Marketing fails: the cold take-away

Fast Marketing fails: the all-you-can-eat buffet

Vanilla technology videos

White paper: white noise?

Webinar wasteland

Why technology marketing needs mojo

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