MARKET DEVELOPMENT

We use our technology ‘radar’ to help you go to fresh markets with the right amount of analysis, preparation, testing and leadership.

We’re uniquely dedicated to technology marketing. That means we offer a number of advantages when you go to market with concepts and propositions that need to resonate with technical and business decision makers.

NEW BUSINESS MODELS AND MINDSETS

Speed to market can be a critical factor when there’s a land grab for customers who can benefit from new, disruptive technologies. Because we’re always ahead on the learning curve for technology areas such as Big Data, IoT, Mobility and Cloud, you don’t have to suffer from ‘briefing lag’ or wait while we get our heads around features and benefits.

Of course, not every brief can be informed by extensive research and market analysis, so it helps that we have continuous immersion in the technology market and know what the current drivers, trends and challenges are. It’s been said that assumption is the mother of all mistakes so we’re also careful to embed the right amount of market testing within campaigns.

Above all, we show leadership. For every marketing challenge, there can be several solutions and varying outcomes. With our expertise and experience, we show you the way to the best outcome for your marketing investment and business objectives.

RELATED CASE STUDIES

AT&T<br>UC in education

AT&T
UC in education

Oracle<br>Consolidated Smart Grid proposition campaign

Oracle
Consolidated Smart Grid proposition campaign

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