The Rubicon Agency: helping Cisco build the Internet for a quarter of a century
There seems to be a poetic symmetry to Cisco’s claims of accelerating internet uptake 25 years ago – and their current campaign claiming that 80% of traffic runs through their infrastructure. Not only were we supporting them back then, but we continue to do so even now.
In 1999 Cisco, the worldwide leader in internet networking solutions, were on the hunt for a B2B tech marketing agency to support their telco service provider business. Specifically, the co-marketing programme – Rainmaker – was a key investment in driving managed network services business into Cisco Powered Network providers. They just needed a dedicated tech agency to help lead the charge.
After a competitive pitch process, we ultimately secured the prestigious gig.
“I remember the agency selection and campaign development process very well – like it was yesterday. We pitched against 8 other B2B tech or telco marketing agencies to secure the programme. I also remember the lightening bolt of energy generated by adding their logo to our client list.”, said Andrew Miller, co-founder, The Rubicon Agency.
Providing support across Europe and beyond
The following 24 months were taken-up with supporting key European services providers on market development programmes in their respective countries – including Telecom Italia, KPN, DT, Telekom Austria, Swisscom, Belgacom and FT, to name a few.
Since then, we’ve managed B2B marketing programmes across Cisco including Cisco Enterprise Networking, Cisco Capital, Cisco IoT, Cisco Webex, Cisco Partner Development organisation, Cisco Office of Innovation, Cisco Service Provider, Cisco Office of I&D, and many more. And over the last 18 months we’ve produced projects co-funded by Radware and Cisco for Cisco SECURE.
“We knew the initial project had a wide campaign window – but I’m not sure we expected to still have the relationship over 25 years later.” Andrew Miller further commented. “But we’re as proud to be creating mind share and wallet share for the tech giant now, as we were back in the 20th century.”
Cisco + The Rubicon Agency: an enduring relationship
Undoubtedly, Cisco has a bold commitment to marketing – and this philosophy provides a good fit with our agency’s expertise in B2B tech marketing, creating high levels of attraction through in break-through strategy and creative.
Our relationship continues to this day with new projects across several channel, technology and sub-brand functions.
