Elevation informs infrastructure choices
With so much riding on infrastructure and networks you’d think it would be easy to draw attention to their critical role among business decision makers. But without clear translation to business advantages it can be challenging to extend the conversation beyond IT. Vendors, and their tech marketing agency advisors need the right approach to lift the narrative.
Overcoming perceptions of infra as a utility or ‘digital plumbing’ requires real insight into the care abouts of the entire influencing and decision-making group. It becomes more complex with the move towards multi-cloud, virtualised environments and transformation to Net/Sec/Dev/Ops models. But, the right b2b tech agency can help lead the charge.
At The Rubicon Agency, we have the infra experience and marketing campaign expertise required from a tech agency partner. We know what’s required to elevate the play and take the conversation upstairs to the C-suite.
