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Digital campaigns are so quick to create and mobilise, none more so than search PPL. But with so many programmatic considerations for search terms, audience profiling, reach, duration and versions, it’s easy to overlook important settings such as the spend cap. 

The cold, lingering feeling of realising you’ve not applied it properly can ashen the face of the most seasoned digital marketer. 

Check out the meme, ‘Ooops, forgot the spend cap!’. Is this a sudden realisation you’ve felt?

PPL spend meme

The challenges represented by ‘Ooops, forgot the spend cap!’ relate to:

  • Digital marketers running multiple campaigns and channels 
  • Marketing finance and budget holders faced with higher media costs than expected  
  • Search marketing pros underestimating the volume of interest and engagement with their campaigns 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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