The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

When content goes bad – the business case for auditing your collateral When content goes badProgramme planningSales enablementStrategic contentThought leadership

When content goes bad – the business case for auditing your collateral

Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships.…
The Rubicon Agency
July 21, 2016
Technology markets don’t buy disruption Technology markets don’t buy disruptionDisruptive technologyMarket developmentOur industryThought leadership

Technology markets don’t buy disruption

In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion…
The Rubicon Agency
June 2, 2015
Map, message and migrate – the path to disruption Blog – the path to DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Map, message and migrate – the path to disruption

It’s true that each of the ‘3 Degrees of Disruption’ will cause waves of discontent with traditional users, value chains and routes to market. But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value – with wealth/prosperity, employment, competitiveness, innovation, sustainability and…
The Rubicon Agency
May 28, 2015
Disruptive tech – navigating the ‘3 Degrees of Disruption’ Navigating the 3 degrees of DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech…
The Rubicon Agency
May 24, 2015