The Tech Marketer Blog

I bet ABM has cropped-up in your marketing planning. Has it had this response? Roll-on the discipline that’s ABM. Quite rightly, tech businesses of all segments and sizes have either considered, piloted or deployed an ABM programme for selling their stuff over the last few years. But with this brave…

Upcoming sales kick-off? Does this sound familiar? Good luck and best wishes to the unsung heroes in product management, marketing, business development, strategy or sales enablement who are planning a SKO. You've probably been 'upping the ante' throughout December and the holiday season while your colleagues have activated the OOO.…

Planning a content journey or proposition cascade? If you’re improving your CX with the aid of more enhanced or comprehensive marketing, then you need to know the pathway the customer takes and the journey they experience. You’ll need to be aware of the routes, conditions, signs, diversions and occasional car crashes…