The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Video focus #1: Insights and ideas for impactful tech marketing videos insights and ideas for impactful tech marketing videosOur industryVideo content

Video focus #1: Insights and ideas for impactful tech marketing videos

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking there are seven formats which can accommodate most tech marketing objectives. Here’s how they compare: The teaser video As the name…
The Rubicon Agency
March 4, 2019
Fast Marketing fails: bland ingredients Fast Marketing fails 3Digital lead generationM4 in actionMiscellaneousOur industryProposition development

Fast Marketing fails: bland ingredients

Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can leave customers feeling hungry or, worse still, with a bad aftertaste. Like fast food, fast…
The Rubicon Agency
November 24, 2018
Fast Marketing fails: the cold take-away Fast Marketing fails 2Digital lead generationMiscellaneousOur industryProposition development

Fast Marketing fails: the cold take-away

Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…
The Rubicon Agency
September 9, 2018
Fast Marketing fails: the all-you-can-eat buffet Fast Marketing fails 1Digital lead generationMiscellaneousOur industryProposition development

Fast Marketing fails: the all-you-can-eat buffet

Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can leave customers feeling hungry or, worse still, with a bad aftertaste. Like fast food, fast…
The Rubicon Agency
February 2, 2018
Is instigating a salesforce feeding frenzy so last season? Salesforce feeding frenzy blog headerCorporate commsEnterprise demand generationProgramme planning

Is instigating a salesforce feeding frenzy so last season?

How the rules of engagement are changing. It’s often alluded that sales teams are ‘coin operated’ and the single biggest motivator are pound/dollar signs. Although this is a very large brush to tar all tech sales teams with, there are clear advantages for marketers who have a very single-minded sales…
The Rubicon Agency
November 15, 2017
McMarketing in the tech sector McMarketing in the tech sector blog headerBrand strategyMiscellaneousOur industryProgramme planningProposition development

McMarketing in the tech sector

Does fast marketing simply create customer indigestion? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast…
The Rubicon Agency
October 23, 2017