The Rubicon Agency

Digital lead generation Our industry Strategic content Video content

Video focus #7: What makes a good explainer video?

From launch trailers to the presentation of an aspirational vision, videos have a unique ability to stimulate interest, accelerate understanding and influence decision makers – three key goals for any tech marketer. Establishing the format for a video is the first step that makes the rest of the process easier…

The Rubicon AgencyApril 10, 2019

Our industry Video content

Video focus #6: Specialist agency or production company?

As a marketing medium, video is in the ascendency. For tech marketers, video can be a powerful asset with a unique ability to stimulate interest, accelerate understanding and influence decision makers. Video can also be one of the more costly assets in a campaign or programme so it’s critical that…

The Rubicon AgencyApril 9, 2019

Account based marketing Enterprise demand generation Miscellaneous Our industry Strategic content

How smart Account Based Marketing can work with ‘off the peg’

Like Account Based Marketing (ABM) programmes, not all ABM content can be created equal in terms of audience resonance. While the precision of any programme depends on time, effort and budget, the effectiveness of its content payload depends on how much customer context can be threaded into a campaign. ABM…

The Rubicon AgencyApril 7, 2019

Our industry Product marketing Video content

Video focus #5: What makes a good demo video?

When the best way to market a technology product, service or solution is also to show how it works, and what it can do, then a demonstration video makes good sense. What doesn’t make sense is to produce a video that simply tries to replicate the equivalent of a technical…

The Rubicon AgencyApril 5, 2019

Digital lead generation Our industry Product marketing Video content

Video focus #4: Why make a trailer video?

When your marketing strategy includes the production of a short video why would you create a trailer that goes out prior to the release of an explainer, documentary or demo? In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service…

The Rubicon AgencyApril 2, 2019

Brand strategy Our industry Video content

Video focus #3: What makes a good vision video?

How do you sell the advantages of a significant technology evolution or the disruption that can precede business transformation? When an internal audience is key to driving change, how do you create buy-in or behaviour change? For tech marketers facing these challenges it’s unlikely that a PowerPoint presentation will be…

The Rubicon AgencyMarch 20, 2019

Why careful casting is critical for your video blog

Our industry Video content

Video focus #2: Why careful casting is critical for your video

Imagine the scene: your technology marketing video requires the appearance of an articulate product expert, a credible senior level spokesperson or possibly an evangelical customer. You know who you can or should call upon to do the job and, before you know it, they are in front of a camera…

The Rubicon AgencyMarch 9, 2019

Our industry Video content

New YouTube channel for The Rubicon Agency

With video content now playing an important part in the majority of technology marketing programmes, we thought it was about time that we assembled all the greatest hits of our agency in one place - and where better than YouTube. With videos across a number of genres including explainer, teaser…

The Rubicon AgencyMarch 8, 2019

Our industry Video content

Video focus #1: Insights and ideas for impactful tech marketing videos

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking there are seven formats which can accommodate most tech marketing objectives. Here’s how they compare: The teaser video As the name…

The Rubicon AgencyMarch 4, 2019

Account based marketing Enterprise demand generation Sales enablement

Not all Account Based Marketing is created equal

Complex propositions, long sales cycles and big customers make the tech sector a prime practitioner of Account Based Marketing (ABM). If you believe the old maxim that 80% of business comes from 20% of customers then the case for ABM grows even stronger. Whatever the actual percentages, it’s true to…

The Rubicon AgencyFebruary 18, 2019

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Video focus #7: What makes a good explainer video?

Video focus #6: Specialist agency or production company?

How smart Account Based Marketing can work with ‘off the peg’

Video focus #5: What makes a good demo video?

Video focus #4: Why make a trailer video?

Video focus #3: What makes a good vision video?

Video focus #2: Why careful casting is critical for your video

New YouTube channel for The Rubicon Agency

Video focus #1: Insights and ideas for impactful tech marketing videos

Not all Account Based Marketing is created equal

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