You’ve spent ages (let alone $$$) crafting the campaign and assets to cut-through. Then, you’ve proven that success wasn’t a lucky break as you’ve got data to prove the audience is continuing to show an interest and engage with your content.
You think it’s time to plug-in sales. They think it’s time to clock-out.
Check out the meme, ‘Insights inertia’. Have you experienced the blank stare?
The challenges represented by ‘Insights inertia!’ relate to:
- Integrated marketing managers who have shaped campaigns to drive demand and sustain interest
- Campaign leads who interface with sales to progress opportunities from intrigue to qualified interest
- Sales leads whose teams have limited recognition of marketing
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!