There’s nothing like the ‘creative friction’ of the agency doing battle with ‘Team Brand’
We’re marketers, so we all know the impact that great brand stewardship can have on the tech business. But, for this to work for bigger businesses at scale, you need the optimum mix of internal brand custodianship and external agency vitality.
The winners and losers in our markets are often predicated on it. But, the combination of differences in creative ideology and conceptual boundaries (with a heady mix of egos and not-invented-here syndrome) can often create some (aherm) interesting dynamics.
Check out the meme, ‘Rabbit v Duck season‘. Press any buttons with you?
The challenges represented by ‘Rabbit v Duck season’ relate to;
- Marketing managers charged with ensuring external agency programmes align with corporate agendas and principles
- Campaign heads leading the internal development of initiatives requiring brand sign-off before external go-live
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!