I bet ABM has cropped-up in your marketing planning. Has it had this response?
Roll-on the discipline that’s ABM. Quite rightly, tech businesses of all segments and sizes have either considered, piloted or deployed an ABM programme for selling their stuff over the last few years. But with this brave decision to focus effort, $$$ and resources on a select group of accounts comes with the onus of ‘who’.
Check out the meme, ‘ABMmmmmm‘. Press any buttons with you?
The challenges represented by ‘ABMmmmmm’ relate to;
- Heads of sales, marketing and channels recognising the need to consider ABM, but not quite knowing where to start
- ABM managers starting to mobilise the conversation and motions within the business
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!