M4: the approach to measure content quality

Ensuring your assets hit the mark

Create deeper engagements beyond the click

When content has the right qualities, it has the power to command a following, inspire loyalty and win battles for new business. Without those qualities, content can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages.

Today, there are many dashboards for content impressions, views, engagement – but what about quality? How do you know (ahead of GTM application) that your armoury of assets are the right pitch, depth, energy, extent and format? So, what are the essential qualities for content? How can they be measured and, if necessary, how can they be improved?

What is M4?

We begin with our unique M4 Content Clinic. By assessing your existing content with a comprehensive action plan we can show where you are, where you need to be, and how to get there. As the name suggests, it has four components: Message, Meaning, Mojo and Manifestation.

With this simple method, we’re helping technology clients achieve measurable and often significant results from their marketing investment. Combined with our proprietary Content Spectrum and Message Elevator frameworks, we ensure your content has the right pitch, message and focus to deliver on your objectives.