Our video gallery

We’re enthusiastic and experienced advocates of video as a technology marketing asset. From launch trailers to aspirational vision videos, they have a unique ability to stimulate interest, accelerate understanding and influence decision makers – three key goals for any tech marketer.

We see video differently

We’ve categorised these examples of our work into the seven most common formats, teaser, trailer, explainer, demo, showcase, vision and documentary. What they share in common is the advantage of our tech sector expertise and market insight combined with our creative but pragmatic approach to production. Each of these videos has created measurable impact and return on marketing investment for our clients

OpenText Secure Cloud video

Demonstrating the value of
consolidated cybersecurity
Explainer

First Resonance Video

Accelerating an industry shift
in modern manufacturing
Vision | Explainer

WorkBuzz Explainer Video

Turning-up the pitch
in listening platforms
Vision | Explainer

Radware Cisco Secure Application Security video thumb

Radware / Cisco
Application Security
Explainer

Fooji Crowdsail Promo Video Thumb

Promoting social gifting
Explainer

Red Badger 100 days Video

Building great digital products
in 100 days
Vision | Explainer

Fooji Fanfare Promo Video Thumb

Introducing Fan Experience Management
Explainer

Cisco Radware DDoS Protection Video

Increasing awareness in
secure DDoS protection
Explainer

Cloudreach Trends Video

Identifying key
cloud trends
Trailer

ATT Customer Journey Video

Orchestrating great
customer journeys
Vision

Prevedere Explainer Video

Articulating and owning a category in advanced forecasting and intelligent planning
Explainer

Cox2M TLM Video

Establishing IoT propositions
in fuel management
Explainer

Cox2M ILV Video

Crystalising IoT for
industrial users
Explainer

ATT IVA Retail video

Building the market in
Intelligent Voice Agents
Explainer

Cisco Black vision video

Accelerating adoption of a game-changing
channel programme
Vision / Teaser

Cloudreach Smart Migration video

Increasing the
adoption of DevOps
Explainer

Cloudreach Cloudamize video

Increasing the adoption of
smart cloud migration
Explainer

SoftServe intelligent digital business video thumb

Creating a thought leadership platform
for post-digital transformation
Explainer | Vision

Rock with Zix video thumb

Turning up the volume
in channel sales
Trailer | Explainer

Softserve ID8 video thumb

Engaging executives in vision and debate on technology futures
Teaser | Trailer

AT&T Bringing omnichannel to life video

Bringing omnichannel to life
Explainer | Trailer

Inclusion & Diversity business impact video

Connecting Inclusion & Diversity to business impact
Vision

VMware modern apps_Financial Services trailer

Powering modern
applications and beyond
Teaser | Trailer

Cisco - Accelerating diverse talent

Accelerating diverse talent
Explainer | Showcase

The Multiplier Effect video

Changing the equation in the tech industry
Teaser | Explainer | Vision

AT&T Education Ethernet campaign video

Taking the guesswork out of school networks
Explainer

Cisco Sales Academy launch campaign

Re-establishing the importance of sales fundamentals
Teaser

VMware Modern Network trailer

Bringing the Public Cloud Experience On-prem.
Teaser | Trailer

AT&T Securing Education Networks

Highlighting security strategies for the education sector
Explainer | Vision

Education Unified Communications video campaign

Education = Unified Communications
Explainer | Vision

Omniswitch 6900 network route video

Challenging the big 2 network vendors head-on
Explainer | Vision

Cisco Innovation Hub video

Driving awareness of the innovation agenda
Teaser | Trailer | Showcase

AT&T Unified Communications video

Driving internal adoption of UC
The Nomad

Teaser | Vision

AT&T UC Adoption Game Changer

Driving internal adoption of UC
The Game Changer

Teaser | Vision

AT&T UC Adoption Pace Setter

Driving internal adoption of UC
The Pace Setter

Teaser | Vision

AT&T superlatives video

Elevating the capabilities of a global service provider
Showcase

AT&T Unified Communications video

Highlighting the power of the portfolio
Explainer | Demo | Vision

SmartHarvest - Reinventing ripening

Reinventing ripening with the internet of things
Explainer | Showcase | Vision

Cisco Experience Provider Central - Online platform

Creating an exclusive club for key accounts
Trailer

AT&T - K-12 E-rate modernisation - Ask an expert video

Transforming communication on campus
Documentary

Cisco - Creating an exclusive club for key accounts

Creating opportunities through 3D experiences
Vision

Cisco Promoting inclusion and diversity video

Promoting the benefits of an Inclusive and diverse workforce
Trailer | Showcase

AT&T M2H solution video

Driving market development in IoT
Demo | Showcase | Vision

Cisco The Adaptive Engine video

The Adaptive Engine
Explainer | Vision

K-12 E-rate modernisation video

K-12 E-Rate modernisation campaign
Explainer | Showcase

Panduit - Unified Physical infrastructure campaign

Unified Physical infrastructure campaign
Teaser | Trailer

Modular Ripening Control video

Ripening Control Unit explained
Explainer | Demo

Orchestrating a New Way of Working

Our orchestration model explained
Explainer

Intro videos

Proofpoint video sting

Digital Engagement Protection
Intro/outro sting

xLabs video intro sting

Open Banking: New Customer Frontier
Intro/outro sting

Modular ripening control system
Intro/outro logo sting

Video content blogs

Video focus – a guide for Technology Marketers

Our industry Proposition development Strategic content Thought leadership Video content

Video focus – a guide for technology marketers

Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already knows that video can be a uniquely effective medium for strategic and tactical purposes. Video marketing - an increasingly influential and integrated channel With the rapid growth…

The Rubicon AgencyMay 2, 2019

What makes a good explainer video?

Digital lead generation Our industry Strategic content Video content

Video focus #7: What makes a good explainer video?

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking, there are seven formats which can accommodate most tech marketing objectives. Here’s how the explainer video should work: The explainer…

The Rubicon AgencyApril 10, 2019

Specialist agency or production company

Our industry Video content

Video focus #6: Specialist agency or production company?

Video can also be one of the more costly assets in a campaign or programme so it’s critical that as a marketer you can be confident you’re making the right choice when looking for a capable video production partner. The choice typically falls between a video production company or your…

The Rubicon AgencyApril 9, 2019

”We believe every penny of marketing budget has to show a return. The intention of our m4 content clinic is to create the right path to that return.

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