Map, message and migrate – the path to disruption
It’s true that each of the ‘3 Degrees of Disruption’ will cause waves of discontent with traditional users, value chains and routes to market. But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value – with wealth/prosperity, employment, competitiveness, innovation, sustainability and…
The Rubicon AgencyMay 28, 2015
