The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Map, message and migrate – the path to disruption Blog – the path to DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Map, message and migrate – the path to disruption

It’s true that each of the ‘3 Degrees of Disruption’ will cause waves of discontent with traditional users, value chains and routes to market. But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value – with wealth/prosperity, employment, competitiveness, innovation, sustainability and…
The Rubicon Agency
May 28, 2015
Disruptive tech – navigating the ‘3 Degrees of Disruption’ Navigating the 3 degrees of DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech…
The Rubicon Agency
May 24, 2015