The Message Elevator

Creating the right pitch for tech propositions

Creating the right level of elevation for your product, solution, portfolio or even business is imperative to its success. Low-balling the narrative will quickly turn-off and even alienate prospective customers. The Message Elevator is our proprietary messaging methodology that turns the technical into tantalising, complexity to simplicity, and ‘m’ehs’ into ‘must haves’.

What is the Message Elevator?

The Messaging Elevator takes the functional, often commoditised elements of a proposition and lifts them to the appropriate level to resonate with the intended audience. This can be used by boards to optimise company positioning, sales leaders to defend margins, marketing teams needing to create points of difference and product teams aligning capabilities with business care-abouts.

From the illustration below, you will see that at the apex is the highest level of aspiration. Some organisations have an offering that’s so game-changing that, when expressed correctly, can really impact society as a whole. We are not saying that every product/solution/company is capable of such bold claims, but in our hands we able to make sure that the true value of your offering is articulated with the right amount of ‘brand elasticity’.

Turning features into benefits

For example, let’s consider a portfolio of products would normally come with a list of features and functions. The Message Elevator extracts and amplifies the collective benefit of that portfolio, applying a high-level of context when talking to specific verticals. Also, it translates the technical USPs into business benefits, market vision and in some cases, the societal value that can be achieved.

The Message Elevator acts as a complement to The Content Spectrum, a framework for content planning.