Brand strategy

Weaponising the intangible

We create strategic brand architectures, design identities and structured narratives and stories. We build the brand systems that make b2b brands mean business – across the business. From proprietary ingredient brands, through to unique models and alliances, we’ve the expertise required to weaponise the relatively intangible.

At The Rubicon Agency we apply our specialist tech agency experience in b2b, b2b2c and b2c to clarify, elevate, differentiate or re-position client brands. These exercises are often bold steps taken as result of a fundraising round or a corporate restructure.

But the innovation and creativity that goes on in the ‘agency brand lab’ needs to land with all audiences – we apply our tech agency expertise to fit the brand strategy efforts with the intent of the business.