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Event & experiential marketing

We balance tech knowledge with insight and original thinking to create real engagement and interaction with key stakeholders in your market. Whether it’s through a managed community, industry event or more intimate experience such as an executive briefing, we can help ensure your audience leave with the wow-factor.

Making live events and experiences deliver

We can help you make the most of your marketing investments to ensure your event or community delivers the right kind of experience. Your schedule is likely to consist of sales kick-offs, customer days, partner summits and analyst briefings – all need to shine and optimise the representation of your proposition. If it’s a gated community, online forum, private club or invitation-only roundtable – it needs to reflect your commitment to that audience which is likely to contain VIPs. These instances are where we use our tech agency experience and creativity – to add the magic that makes events and experiences sparkle.

Exceeding event or community objectives means developing meaningful reasons for stakeholders to want to continue to engage and interact with a shared community of interest based around your play. At The Rubicon Agency we apply our tech agency innovation and left-field thinking to deepen the emotional relationship and make experiences go box office.

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Event & experiential marketing case studies

Workbuzz - Agents of Change thumb

Transforming workforce engagement with HR technology

WorkBuzz

AT&T Connected Solutions case study thumb

Demonstrating the business case for wearables

AT&T

Prevedere brand case study

Elevating the position of a brand changing the game in enterprise planning

Prevedere

SoftServe - ID8 case study

Engaging executives in vision and debate on technology futures

SoftServe

Event & experiential marketing blogs

Tips to avoid becoming a social pariah blog header
Tips to avoid becoming a social pariah in tech marketing Event & experiential marketingMarketing resources
April 22, 2017

Tips to avoid becoming a social pariah in tech marketing

In technology marketing terms, that’s how social campaigns or programmes can sometimes unfold. Take for example the campaign that bursts into the digital equivalent of a low-key cocktail evening. Wearing an outfit that screams ‘look at me’, it proceeds to work the room with the promise of scintillating conversation and…
The Rubicon Agency
Love2
When the corporate deck is a wreck
When the corporate deck is a wreck Enterprise demand generationEvent & experiential marketingMarketing resourcesPartner marketingProposition developmentSales enablement
February 26, 2017

When the corporate deck is a wreck

If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However, more often than not, that jewel simply fails to sparkle. Worse still, it can often be consigned to the equivalent of a ceremonial curiosity cabinet where…
The Rubicon Agency
Love4

”We balance tech knowledge with insight and original thinking to create real engagement.

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Let’s chat so we can quickly shape an approach that fits your marketing agenda.

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