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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Why speeds and feeds don’t work on a first date for technology marketing Why speeds and feeds don’t work on a first date for technology marketingProduct marketingProgramme planning

Why speeds and feeds don’t work on a first date for technology marketing

The challenge with technology marketing content can be sheer breadth and depth. Unlike some other sectors, technology often has a lot that needs to be said to an audience with a diverse range of care abouts and motivations. There’s a time and a place to talk about ‘speeds and feeds’…
The Rubicon Agency
October 17, 2016
When content goes bad – the business case for auditing your collateral When content goes badProgramme planningSales enablementStrategic contentThought leadership

When content goes bad – the business case for auditing your collateral

So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships. There can be no argument about the role content has within the technology sector, and how…
The Rubicon Agency
July 21, 2016
Technology markets don’t buy disruption Technology markets don’t buy disruptionDisruptive technologyMarket developmentOur industryThought leadership

Technology markets don’t buy disruption

Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion and debate. Talking of Google, here’s a good example: the Google search…
The Rubicon Agency
June 2, 2015
Map, message and migrate – the path to disruption Blog – the path to DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Map, message and migrate – the path to disruption

But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value – with wealth/prosperity, employment, competitiveness, innovation, sustainability and wellbeing at the more esoteric and philosophical level. For the more everyday marketer there’s market-share, customer sentiment, revenue streams and lifetime customer spend.…
The Rubicon Agency
May 28, 2015
Disruptive tech – navigating the ‘3 Degrees of Disruption’ Navigating the 3 degrees of DisruptionBrand strategyDisruptive technologyMarket developmentProgramme planningThought leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech – but you still have outcomes and probabilities that will change how we live, work and play for decades to come.…
The Rubicon Agency
May 24, 2015
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