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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

When the corporate deck is a wreck When the corporate deck is a wreckEnterprise demand generationEvent & experiential marketingMarketing resourcesPartner marketingProposition developmentSales enablement

When the corporate deck is a wreck

If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However, more often than not, that jewel simply fails to sparkle. Worse still, it can often be consigned to the equivalent of a ceremonial curiosity cabinet where…
The Rubicon Agency
February 26, 2017
Killer content for technology marketing Killer content blog headerCorporate commsProgramme planningThought leadership

Killer content for technology marketing

A point at which content can fulfil its proper role as a bridge between broadcast marketing propositions and customer acquisition. Finding that point requires objectivity bordering on ruthlessness. When marketing began embracing the power of content in the new digital age, the initial challenge seemed to be creation and curation.…
The Rubicon Agency
November 29, 2016
How do you reduce noise to signal in technology marketing? Noise to Signal blog headerDigital lead generationProgramme planning

How do you reduce noise to signal in technology marketing?

However, there are too many examples of brands being guilty of marketing for marketing’s sake when a primary asset has been created. Certain assets are packed with gems of information, facts and statistics that naturally lend themselves to be reworked and repackaged. There is however, a fine line between extracting,…
The Rubicon Agency
November 28, 2016
Why speeds and feeds don’t work on a first date for technology marketing Why speeds and feeds don’t work on a first date for technology marketingProduct marketingProgramme planning

Why speeds and feeds don’t work on a first date for technology marketing

The challenge with technology marketing content can be sheer breadth and depth. Unlike some other sectors, technology often has a lot that needs to be said to an audience with a diverse range of care abouts and motivations. There’s a time and a place to talk about ‘speeds and feeds’…
The Rubicon Agency
October 17, 2016
When content goes bad – the business case for auditing your collateral When content goes badProgramme planningSales enablementStrategic contentThought leadership

When content goes bad – the business case for auditing your collateral

So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships. There can be no argument about the role content has within the technology sector, and how…
The Rubicon Agency
July 21, 2016
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