Insights, musings and more from the world of tech marketing. Here you’ll find blog topics based on some of the good, bad and ugly trends that affect the tech sector. Enjoy!

Unenabled Sales Delivery

Unenabled sales delivery

By | Marketing resources | No Comments
The road to sales nirvana is often a bumpy one. Punctuated with budgetary roadblocks and the occasional RFP speedbump means that coaxing prospects into a sale can prove problematic. Once these obstacles have been successfully negotiated, sales teams are responsible for steering prospects in the direction of choosing their companies...
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Map of Technology Disruption

By | Our industry | No Comments
Disruptive technologies don’t just displace sustaining technologies, they can also unsettle or displace customer, partner and channel relationships and even business models. Take a look at our  Map of Technology Disruption infographic below and you’ll see plenty of examples of technology disruptions that combined with other factors to offer ‘disruptive...
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