THE TECHNOLOGY MARKETING BLOG

Insights, musings and more from the world of tech marketing. Here you’ll find blog topics based on some of the good, bad and ugly trends that affect the tech sector. Enjoy!

When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
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Technology_markets_don’t_buy_disruption

Technology markets don’t buy disruption

By | Market Development, Our Industry, Thought Leadership | No Comments
In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion...
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