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Market development

We use our technology ‘radar’ to help you go to fresh markets with the right amount of analysis, preparation, testing and leadership. We’re uniquely dedicated to technology marketing. That means we offer a number of advantages when you go to market with concepts and propositions that need to resonate with technical and business decision makers.

Landing new business models and mindsets

Speed to market can be a critical factor when there’s a land grab for customers who can benefit from new, disruptive technologies. Because of our strong agency background in b2b tech, we’re always ahead on the learning curve you don’t have to suffer from ‘briefing lag’ or wait while we get our heads around features and benefits.

Of course, not every brief can be informed by extensive research and market analysis, so it helps that we have continuous immersion in the technology market and know what the current drivers, trends and challenges are. It’s been said that assumption is the mother of all mistakes so we’re also careful to embed the right amount of market testing within campaigns.

Above all, we use our b2b tech agency track record and broad market coverage to act with leadership. For every marketing challenge, there can be several solutions and varying outcomes. With our expertise and experience, we show you the way to the best outcome for your marketing investment and business objectives.

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Market development case studies

VMware COMs case study thumb

Building confidence in a multi-cloud operating model

VMware

AT&T Connected Solutions case study thumb

Demonstrating the business case for wearables

AT&T

First Resonance - Manufacturing Unleashed

Accelerating an industry shift in modern manufacturing

First Resonance

Cloud Contact Center

Accelerating the move to cloud contact centres

AT&T & Five9

Market development blogs

Technology markets don’t buy disruption
Technology markets don’t buy disruption Disruptive technologyMarket developmentOur industryThought leadership
June 2, 2015

Technology markets don’t buy disruption

Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion and debate. Talking of Google, here’s a good example: the Google search…
The Rubicon Agency
Love18
Blog – the path to Disruption
Map, message and migrate – the path to disruption Brand strategyDisruptive technologyMarket developmentProgramme planningThought leadership
May 28, 2015

Map, message and migrate – the path to disruption

But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value – with wealth/prosperity, employment, competitiveness, innovation, sustainability and wellbeing at the more esoteric and philosophical level. For the more everyday marketer there’s market-share, customer sentiment, revenue streams and lifetime customer spend.…
The Rubicon Agency
Love21
Navigating the 3 degrees of Disruption
Disruptive tech – navigating the ‘3 Degrees of Disruption’ Brand strategyDisruptive technologyMarket developmentProgramme planningThought leadership
May 24, 2015

Disruptive tech – navigating the ‘3 Degrees of Disruption’

A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech – but you still have outcomes and probabilities that will change how we live, work and play for decades to come.…
The Rubicon Agency
Love23

”We use our technology ‘radar’ to help you market with the right amount of analysis, preparation, testing and leadership.

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Let’s chat so we can quickly shape an approach that fits your marketing agenda.

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