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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

The impact of digital transformation on crafting propositions Impact of digital transformation thumbInsightsMiscellaneous

The impact of digital transformation on crafting propositions

These were simpler times, the data collection phases were, at best, limited. Focus groups, industry commentator and analyst opinions, customer feedback and sales inputs were really the mainstay of information gathering. Fast forward to the present. Digital transformation is playing a major role in changing how data is gathered, analysed…
The Rubicon Agency
November 28, 2024
Thought leadership in the digital age: who’s leading who? Thought leadership leading who thumbInsightsMiscellaneousOur industryThe Message ElevatorThought leadership

Thought leadership in the digital age: who’s leading who?

It could be said that he has set the benchmark for many of today’s luminaries without the availability of social media, mobile technology or mainstream video. This begs the question, in today’s digital world are the visionaries of the 21st century actually that pioneering, or do they just have access…
The Rubicon Agency
September 12, 2024
Writers block: The great AI content conundrum Writers block - AI content thumbInsightsM4 in actionMiscellaneousOur industryStrategic contentThe Message Elevator

Writers block: The great AI content conundrum

This is hardly surprising given the sprawl of decision makers, budget holders and influencer groups over the years. In yesteryear things were much simpler, the balance of power sat in the IT tower. Decisions on technology purchases were sat firmly with the CTO or CIO so producing content that pushed…
The Rubicon Agency
September 12, 2024
Sales enablement: 10 pitfalls that can derail your sales efforts 10 Sales Pitfalls thumbInsightsMiscellaneousOur industrySales enablement

Sales enablement: 10 pitfalls that can derail your sales efforts

Get it right, and the payoff can be huge; get it wrong, and those marketing dollars spent on generating leads could be wasted. Below we look at the top 10 sales enablement pitfalls that can derail even the best customer acquisition efforts. 1. Misalignment issues It may seem obvious but…
The Rubicon Agency
September 12, 2024
The importance of the product marketing enigma machine Marketing enigma machine thumbInsightsMiscellaneousOur industryProduct marketingThe Content Spectrum

The importance of the product marketing enigma machine

With a slightly tangential pivot, the same premise could be applied to deciphering the sometimes-cryptic messages unveiled by product marketing teams. Tasked with communicating a product, solution or service to the market, product marketing can sometimes default to showcasing the technical features and functionality. Now, there is a time and…
The Rubicon Agency
September 11, 2024
Platforms need strong participation and purpose – an observation for platform marketing Platforms blog thumbInsightsOur industry

Platforms need strong participation and purpose – an observation for platform marketing

Brands often want to influence and change the world around them – sometimes within the bounds of authenticity, and sometimes not. Tech is no different, but when it comes to platform brands, it’s perhaps more true than other segments. Platform brands are often the youthful upstarts and yesterday’s unicorns with…
The Rubicon Agency
September 4, 2024
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