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Proposition development

We place a lot of importance on this marketing lynchpin so you can expect us to make sure it’s not only strong but also durable. We’ve often been known to tell our clients they know ‘too much’ about their own products, services and solutions. It’s our way of saying that objectivity is crucial to a market proposition that’s not only capable of being defended but also resonates with an audience of influencers and decision makers.

Establish clear positions and plays to win

Cambridge Dictionary cites ‘A proposition is a central concept in the philosophy of language, semantics, logic, and related fields, often characterized as the primary bearer of truth’ Frequently, it’s the task of the b2b tech agency partner to create this to cover a company, portfolio, solution, market offer – or even a belief/culture system.

Done correctly, it creates a set of crisp and delineated messages that guide all marketing.

We use our 30 year track record of tech agency experience to help our clients establish propositions that can be inextricably linked to their brand, heritage and expertise. And if there’s a differentiator to be found, we’ll find it and use it with impunity.

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Proposition development case studies

AT&T Connected Solutions case study thumb
Demonstrating the business case for wearables

Demonstrating the business case for wearables

AT&T

First Resonance - Manufacturing Unleashed
Accelerating an industry shift in modern manufacturing

Accelerating an industry shift in modern manufacturing

First Resonance

WorkBuzz Hero thumb
Building a unique voice in employee listening

Building a unique voice in employee listening

WorkBuzz

Developing a new brand for inclusive conferencing

Developing a new brand for inclusive conferencing

Bspoke

Proposition development blogs

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The impact of digital transformation on crafting propositions InsightsMiscellaneousProposition development
November 28, 2024

The impact of digital transformation on crafting propositions

Creating marketing propositions used to be a heady blend of science and art. The science was researching and collating the data points that set your brand apart from the competition. The art was to take that information and shape a compelling story (visual and verbal) that resonates with your audience.…
The Rubicon Agency
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Video focus – a guide for Technology Marketers
Video focus – a guide for technology marketers Our industryProposition developmentStrategic contentThought leadershipVideo content
May 2, 2019

Video focus – a guide for technology marketers

Edited around 9 chapters on producing best practice content, 'Video focus - A guide for Technology Marketers' is a new free guide published by The Rubicon Agency. Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already…
The Rubicon Agency
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Fast Marketing fails 3
Fast Marketing fails: bland ingredients Digital lead generationM4 in actionMiscellaneousOur industryProposition development
November 24, 2018

Fast Marketing fails: bland ingredients

Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can leave customers feeling hungry or, worse still, with a bad aftertaste. Like fast food, fast…
The Rubicon Agency
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”We strike a balance between excitement and reasoned arguments for game-changers like big data, cloud, mobility and IoT.

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Let’s chat so we can quickly shape an approach that fits your marketing agenda.

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