Commissioning analyst work is like going to the dentist. You know you need their help – and their expert opinion is (begrudgingly) right for your medium and long-term health. But the immediate costs can be a bit of a sting and sometimes feel like self-bankruptcy.
Whilst their opinion has influence and equity for your proposition, the impact is often to restrict other crucial marketing activities.
Check out the meme, ‘Analyst paralysis‘ – have your felt the effect of sizeable analyst payments?
The challenges represented by ‘Analyst paralysis’ relate to;
- Heads of Marketing Communications trying to balance budget across all marketing disciplines
- CMOs of fast-growth tech businesses who recognise the value of the independent viewpoints and influencers but struggle to mobilise sufficient budgets for all tactics and channels
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
