Case studies – what better way to substantiate a track record and success. They’re roundly recognised as playing an influential role in the marketing and selling process.
So why are they SO hard to get mobilised and over the line? Aligning the motivations and timing of sellers, relationship owners, end-customers and approvers is a complex task that takes skill and perseverance.
How often does a case study fail because of internal inertia? Worse, how many have hours and months of crafting only to fall at the approvals stage?
Check out the meme, ‘Case study tumbleweed’ – have you or your colleagues been on this road?
The challenges represented by ‘Case study tumbleweed’ relate to;
- Heads of marketing or sales recognising the need to increase commitment to voice-of-the-customer marketing
- Customer marketing, success or advocacy managers managing case study programmes
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!