Seed or pilot funding to prove a new approach, channel or relationship makes business sense. But, this initial intent often far exceeds the available budget.
While not exclusive to the marketing business, there’s often pressure on the agency to provide extra-speculative investments to ensure project success – with the promise of ‘riches tomorrow’.
The cynical agency view is that team restructures, changing priorities and budget evaporation thwart the majority of efforts.
Check out the meme, ‘Budget blah blah’. Have you told your team to get real?
The challenges represented by ‘Budget blah blah’ relate to:
- Campaign and programme owners trying to balance the needs of restricted budget and high expectations
- Agency account managers keen to make inroads and build an enduring relationship with a client, but tasked with negotiating free work internally
- Marketing planners assigning budget to risky and exploratory pilot projects
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
