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Anyone in the marketing and selling business will always want new business opportunities that are as close as possible to the sale. This is understandable – and why wouldn’t you?

Expectations have been heightened in recent years with developments in intent-signalling, progressive profiling, nurturing and precision targeting.

But achieving it comes at a cost – profiling, platform investment, brand building, pre-marketing, achieving buyer preference at a distance… to highlight a few considerations. If you want ready-to-buy, you can’t cut corners.

Check out the meme, Pipe(line) dreams. Have you told your team to get real?

Ready to Buy Leads Meme

The challenges represented by ‘Pipe(line) dreams’ relate to;

  • Campaign managers tasked with achieving unrealistic levels of investment return
  • Head of sales and setting expectations on marketing and sales alignment
  • Marketing and sales budget planners assigning ROI and results targets to demand programmes

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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