In tech marketing we need to ensure the service, product or solution we’re pushing addresses the needs of the market. It’s sales and marketing 101.
But how well do marketers know their customers – and how many could recite the top 5 challenges that customers are currently facing? Furthermore, how many can articulate the relevance of their play to any of these challenges?
Check out the meme, ‘Customer blind spots’. How well do you know your customers?
The challenges represented by ‘Customer blind spots’ relate to:
- Heads of Marketing who recognise the value of their team having true customer empathy
- Campaign managers looking to create relevance between the solution being marketed and challenges and issues faced by the market
- Sales leads requiring assets that build understanding and rapport from the get-go of customer conversations
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!