If you mapped the efficiency of your buyer journeys, how would your business score? Are they intuitive, frictionless and progressively valuable? Do they deliver the right information, through the right channels, in the right form at the right time? Can the buyer control the speed – up or down?
The harsh reality is that many journeys are bumpy and take more energy to navigate than they should.
Check out the meme ‘Dead ends and detours’. Do your customers experience the inefficiency and distraction of a mazy journey?
The challenges represented by ‘Dead ends and detours’ relate to:
- Marketing leaders who are starting to recognise the need to seize the CX opportunity
- Marketers exploring the value of good customer experience practice and starting to understand the relative performance of their business
- Digital journey and content strategists planning to align efforts with an exemplary customer journey
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
