Planning a content journey or proposition cascade?
If you’re improving your CX with the aid of more enhanced or comprehensive marketing, then you need to know the pathway the customer takes and the journey they experience. You’ll need to be aware of the routes, conditions, signs, diversions and occasional car crashes they need to navigate along the way.
The customer journey map is a no-brainer. It also comes in useful (albeit to a lesser extent) if you’re planning a new ABM campaign, nurture streams or digital journeys too. So where is it? Who’s mapped it? You’re not going to find success without it.
Check out the meme, ‘Not me’. Press any buttons with you?
The challenges represented relate to;
- Heads of marketing looking to increase their marketing influence on the customer experience
- CX leads wanting to reduce the friction, increase self-sufficiency and consolidate the customer journey
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!