Lack of ownership has (and always will) crop up in any B2B marketing environment.
Perhaps it’s not too surprising when it’s for a relatively new agenda of ‘customer experience’. But when that agenda influences 100% of revenues then perhaps it’s less excusable.
Check out the meme, ‘Open ownership‘ – which side is your business? open or identified ownership?
The challenges represented by ‘Open ownership’ relate to;
- Marketing, customer and success leadership in technology vendors whose customers experience a number of direct touch points with the business throughout their lifecycle
- CMOs of tech businesses who recognise the need for a modern, high-perfomance marketing function and the extended value of their contribution to CX
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!