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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Meme of the week #19 – Second hand marketing Recycled Content blogMiscellaneousOur industry

Meme of the week #19 – Second hand marketing

Partner and channel marketing can sometimes suffer from ‘Second hand marketing’ - having to contend with content ‘hand-me-downs’ from corporate or product marketing. Unarguably, it makes sense to repurpose proven assets and collateral, especially when budgets are tight and partner channels are still in proof mode. But recycling doesn’t always…
The Rubicon Agency
May 11, 2022
Meme of the week #12 – Really – it’s 970×250 Display campaign blogMiscellaneousOur industry

Meme of the week #12 – Really – it’s 970×250

As marketers, we’re used to the art of distillation – applying the powers of verbal and visual compression to reduce, reduce, and reduce message. This is no truer than planning for display campaigns running across multiple platforms and formats. So, it’s not surprising there’s a collective ‘aggggghhh’ for tangential messages…
The Rubicon Agency
March 7, 2022