The good-old USP is one of those ‘go to’ statements for tech sales and marketing pros – and has been for a few decades now.
It’s role in convincing customers is not as singular as it used to be, but competitive difference is still key to achieving an edge. So why is it that so many sales and marketing teams lack the ability to explain the difference clearly.
Too often they revert to replaying a (louder, slower and more emphatic) summary of the benefits. BUT THAT’S NOT THE DIFFERENCE!
Check out the meme, ‘Dunno’. Is this something you can relate to in sales and marketing teams?
The challenges represented by ‘Dunno’ relate to;
- Sales and enablement leads driving teams with key corporate initiatives
- Marketing leaders managing teams with a close and influential role with sellers
- Leaders inheriting sellers from aquired or merged organisations
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!