As marketers, we’re used to the art of distillation – applying the powers of verbal and visual compression to reduce, reduce, and reduce message.
This is no truer than planning for display campaigns running across multiple platforms and formats. So, it’s not surprising there’s a collective ‘aggggghhh’ for tangential messages to be infused into the 15 word ad.
Check out the meme, ‘Really – it’s 970×250!‘ Sound familiar?
The challenges represented by ‘Really – it’s 970×250!’ relate to;
- Campaign managers collaborating with internal colleagues managing important, but tangential corporate initiatives
- On-line managers with an imperative to collaborate with cross-marketing stakeholders
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!