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Best practice

The Medium isn’t the MessageProgramme Planning

The medium isn’t the message

The phrase ‘you can’t judge a book by its cover’ first appeared more than 70 years ago in the thriller novel ‘Murder in the glass room’. Today, it’s a statement that could be applied to a particular aspect of technology marketing. There’s a common misconception within technology marketing that certain…
The Rubicon Agency
November 17, 2016
When content goes badProgramme PlanningSales EnablementStrategic ContentThought Leadership

When content goes bad – the business case for auditing your collateral

Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships.…
The Rubicon Agency
July 21, 2016