Contents
- Introduction: Why choosing the right B2B content agency matters
- What is a B2B content agency – and why do they matter for 2025?
- Challenges and opportunities in B2B content marketing
- Services offered by B2B content agencies
- The top 10 B2B content agencies for marketing success in 2025
- How to choose the right B2B content agency for your business
- Closing thoughts: Content marketing that delivers results
Why choosing the right B2B content agency matters
Have you been searching for the best B2B content agencies to elevate your marketing strategy in 2025?
You’re not alone.
With 46% of B2B marketers planning to increase their content budgets in 2025 (Content Marketing Institute, 2024), it’s clear that content has cemented itself as a critical part of the buyer journey. In fact, it’s often the deciding factor between a brand that gets shortlisted — and one that gets forgotten.
Content does more than merely build awareness. It’s how brands guide buyers through complex decision-making processes, earn trust, and ultimately drive conversions. From blogs and whitepapers to ABM assets and sales enablement tools, strategic content is what ensures that every touchpoint provides value and moves prospects closer to the finish line.
Consider this: 75% of B2B buyers prefer a rep-free sales experience, indicating a preference for self-serve digital content (Gartner, 2024). This, combined with B2B buying journeys often involving multiple stakeholders and stretched timelines, the role of content has never been more critical.
But crafting content that speaks directly to buyer needs? That’s where many businesses struggle.
B2B marketing isn’t just about producing more; it’s about creating smarter, more strategic content. Thought leadership that builds credibility. SEO-focused content that captures high-intent traffic. Personalised ABM campaigns that cut through the noise.
That’s why finding the right content marketing agency is so important. The best B2B content marketing agencies don’t just churn out assets; they create strategic frameworks that align content with every stage of the buyer journey. They help you speak to decision-makers, provide answers before they’re asked, and ultimately drive results where they matter most — your bottom line.
In this blog, we’ve curated the top 10 B2B content agencies for marketing success in 2025. From tech specialists to full-service experts, these agencies are setting the standard for what great B2B content can achieve.
Let’s get started.
What is a B2B content agency – and why do they matter for 2025?
As we step into 2025, the stakes for B2B marketing have never been higher. Buyers are more independent, sceptical, and selective, demanding content that provides clear, actionable answers to their most pressing challenges. That’s where a B2B content agency shines—helping you craft strategic content that cuts through the noise and aligns with every stage of the buyer journey.
A great agency aligns every asset to buyer priorities, ensuring each touchpoint builds trust and adds tangible value. From defining core themes to orchestrating multi-channel journeys, their role is to turn your content into a competitive advantage. In a market where attention spans are fleeting and competition is fierce, working with an expert agency ensures your content doesn’t just engage—it drives measurable results.
The role of content marketing in the B2B buyer journey
B2B buying isn’t linear, and it rarely involves a single decision-maker. The average B2B purchase involves 6–10 stakeholders, each with their own priorities and questions (source: Gartner). Strategic content is how you address their needs, build trust across the board, and influence decisions at every stage:
- Awareness: Thought leadership and educational content make your brand the first choice when buyers start researching solutions.
- Consideration: Product-focused assets like case studies, comparison guides, and whitepapers prove your value and expertise.
- Decision: Sales enablement tools, tailored proposals, and ABM content turn intent into action by addressing pain points head-on.
Key trends shaping B2B content marketing in 2025
Staying ahead in 2025 means understanding where B2B content marketing is headed. Here are the trends shaping the future:
- Account-based marketing: ABM continues to dominate, with marketers using data to craft hyper-targeted content for specific accounts and stakeholders. But the focus is shifting to growth.
- The AI revolution: Generative AI is being used to streamline content production, but the real magic lies in using it strategically — combining AI’s efficiency with human insight and creativity.
- Video content growth: Video is becoming the preferred content format for B2B buyers, offering a fast, engaging way to deliver information. Think explainer videos, product demos, and customer success stories.
- SEO with buying intent: Simply ranking high on Google is no longer enough. B2B brands are laser-focused on optimising content for high-intent keywords that attract buyers ready to act.
- Sales and marketing collaboration: As silos between teams break down, content is being used to unify efforts, with shared resources like sales playbooks, battlecards, and pitch decks becoming central to success.
Why content marketing budgets are rising
With so much depending on great content, it’s no surprise that B2B marketers plan to increase their content marketing budgets in 2025.
- High-quality leads: Content aligned with buyer intent ensures you attract decision-makers, not window-shoppers.
- Faster sales cycles: Strategic content addresses questions and objections upfront, making it easier for sales teams to close deals.
- Brand authority: The more valuable and relevant your content, the more your brand becomes the go-to choice in your market.
The most effective B2B content marketing agencies craft strategies that align with your goals, engage your audience, and deliver measurable results. Working with the right agency ensures your content drives growth, builds trust, and strengthens your position in the market.
Challenges and opportunities in B2B content marketing
B2B content marketing has enormous potential to drive business growth, but it’s not without its challenges. From reaching the right audience to proving ROI, many organisations struggle to get their content strategies firing on all cylinders. At the same time, 2025 offers new opportunities for brands to elevate their content game, connect with decision-makers, and create real competitive advantage.
Let’s break down some of the biggest hurdles marketers face today — and the opportunities to turn them into strengths.
Challenges marketers are facing
Reaching the right audience
B2B buyers are a niche group, often spread across industries, job roles, and geographies. The challenge isn’t just about creating the content — it’s also ensuring the content gets in front of the right people, at the right time.
Aligning content to the buyer journey
B2B buying journeys are rarely straightforward, with multiple decision-makers and careabouts. It’s difficult to create content that caters to all these perspectives, let alone ensure it aligns to every stage of the funnel.
Balancing quality with quantity
With so many channels to feed — from email campaigns to LinkedIn posts — businesses often prioritise speed over substance. But churning out low value “filler” content risks losing audience trust. Quality must always come first, and that takes time, expertise, and careful planning. Our ‘Killer or Filler?’ guide expands on this with some practical tips for creating killer content that actually moves the needle.
Measuring ROI
Proving the effectiveness of content marketing is a constant challenge. Unlike paid advertising with instant metrics, content’s impact on revenue can be harder to measure. Many organisations struggle to attribute pipeline growth and sales success to specific content efforts.
Opportunities to seize in 2025
Turning data into action
In 2025, a big opportunity lies in using buyer data strategically. By analysing intent signals and engagement metrics, marketers can craft content that speaks directly to decision-makers’ priorities, making every interaction more meaningful.
Shifting from volume to value
The race to produce more content is slowing. Instead, brands that invest in high-quality, insight-driven pieces — such as thought leadership reports or compelling video explainers — will gain a competitive edge. Less can truly be more.
Expanding content ecosystems
Diversifying content formats, like podcasts, gated tools, or premium newsletters, offers fresh ways to engage audiences. Experimenting with new delivery methods can help your content stand out and reach buyers where they are.
Repurposing content intelligently
Marketers have a goldmine in their archives. Updating evergreen blogs, converting webinars into videos, or reworking reports into email sequences can drive results without needing to start from scratch.
Focusing on buyer relationships
Beyond awareness, content can nurture long-term trust. Personalised guides, industry-specific insights, and tailored follow-ups create loyalty and ensure your brand remains top of mind throughout the buying journey.
Services offered by B2B content agencies
Content marketing agencies provide a range of services to help businesses plan, create, and optimise their content strategies. Here’s a quick overview of the various services you might expect them to offer:
- Content strategy: Agencies help define goals, identify target audiences, and map out your current and future content so it’s aligned with the buyer journey.
- Content creation: From blogs and whitepapers to videos and infographics, these agencies will take care of everything from in-depth research and ideation to polished, audience-ready assets that engage and convert.
- SEO: Including keyword research, content optimisation, and improving organic visibility for high-intent searches.
- Account-based marketing (ABM): Personalised campaigns, targeted at specific accounts, and bespoke content for each decision maker.
- Web development: From intuitive design to technical optimisation, a good agency will build websites that showcase content, engage users, and drive conversions.
- MarTech integration: Expertise in marketing automation platforms like HubSpot or Marketo to streamline delivery, analytics, and workflows.
- Social media marketing: Managing paid and organic campaigns, including developing a social content strategy and managing the activation.
- Sales enablement: Creating valuable tools like pitch decks, email templates, and playbooks to elevate and align sales and marketing efforts.
- Analytics and reporting: Tracking content performance and delivering insights to optimise strategies.
The top 10 B2B content agencies for 2025
Overview:
With over 25 years of experience, we are a UK-based full-service agency and have carved a niche as a specialist B2B marketing agency for tech-centric businesses. Our work is underpinned by deep industry insight, strategic expertise, and a relentless focus on delivering impactful solutions. With a portfolio of 300+ happy clients, from startups to global enterprises, we create strategic content that resonates with decision-makers and drives business growth.
Year founded: 1998
Team size: 11-50 employees
Key services: Content marketing, content strategy, brand strategy, PPC, paid and organic social media, email marketing, SEO, CRO, website development, and sales enablement.
Notable clients: Google, HP, Oracle, Dell, Panduit.
Industries served: Technology, SaaS, cloud, AI, cybersecurity, engineering, infrastructure, and platforms.
Why we stand out: Our ability to align strategic content with the needs of complex B2B buyer journeys make us an ideal partner for B2B brands looking to switch up a gear.
Earnest’s philosophy is simple: B2B marketing doesn’t have to be boring. With offices in London and New York, they deliver creative campaigns and strategies designed to break through the noise. Earnest helps brands connect with their audiences through innovative content, digital experiences, and ABM initiatives.
Year founded: 2009
Team size: 51–200 employees
Key services: Brand strategy, content marketing, digital experiences, media planning, thought leadership, ABM, and research.
Notable clients: Trustpilot, Mastercard, Centrica Business Solutions.
Industries served: Technology, finance, energy, professional services.
Why they stand out: Earnest combines bold creativity with data-driven strategies to deliver content that engages and converts.
3. Fox Agency
Overview: Fox Agency partners with ambitious global B2B tech brands, solving business challenges with smart thinking and incisive action. They work with some of the world’s leading tech companies, creating integrated marketing campaigns designed to drive impact and opportunity.
Year founded: 2001
Team size: 51–200 employees
Key services: Brand strategy, content marketing, digital marketing, PR, video production, animation, and event management.
Notable clients: Sony, OVHCloud, ABB.
Industries served: Technology, SaaS, fintech, IoT, telecommunications, automotive, and cybersecurity.
Why they stand out: Fox’s expertise in crafting global campaigns for tech brands positions them as a trusted partner for companies with complex, large-scale needs.
Overview: Velocity is known for its high-energy approach to B2B marketing. They combine strategy, creativity, and performance to create compelling campaigns that resonate with target audiences. Their work often focuses on crafting content that tells powerful stories while driving measurable business outcomes.
Year founded: 2000
Team size: 51–200 employees
Key services: Strategy development, creative services, performance marketing, content creation, SEO, and digital campaigns.
Notable clients: AWS, HubSpot, Salesforce.
Industries served: Technology, SaaS, cloud computing, and telecommunications.
Why they stand out: Velocity excels at blending narrative-driven content with data-backed strategies to produce high-impact campaigns.
5. Gripped
Overview: Gripped is a digital-first B2B sales and marketing agency. Focused on SaaS, technology, and IT sectors, they help brands create trust-building content that generates leads and accelerates growth. Their integrated approach combines content, SEO, automation, and paid media to deliver consistent results.
Year founded: 2017
Team size: 11–50 employees
Key services: Content marketing, SEO, marketing automation, paid media, market analysis, lead generation, and sales enablement.
Notable clients: Undo, IPV, Vercator.
Industries served: SaaS, technology, IT.
Why they stand out: Their ability to unify sales and marketing teams with effective, data-driven content strategies makes them a great partner for fast-scaling SaaS businesses.
Overview: Digital Litmus specialises in aligning sales and marketing efforts to drive B2B revenue growth. By creating connected growth strategies, they help businesses close deals faster and build sustainable demand.
Year founded: 2015
Team size: 11–50 employees
Key services: Content marketing, inbound marketing, paid media, SEO, sales enablement, RevOps, HubSpot optimisation, and website development.
Notable clients: Sodexo, FlowForma, GeoSlam.
Industries served: Technology, SaaS.
Why they stand out: Their focus on systematic, data-driven alignment between marketing and sales ensures businesses see tangible results.
7. Brafton
Overview: Brafton is all about blending creativity with data to craft meaningful, ROI-driven content strategies. With over 15 years of experience, their services range from blog creation to video production, helping brands tell stories that connect with audiences while driving measurable results.
Year founded: 2008
Team size: 100–200 employees
Key services: Content creation, SEO, graphic design, video production, and email marketing.
Notable clients: AppDirect, AIG, Lasko.
Industries served: Technology, finance, healthcare, and professional services.
Why they stand out: Their balance of creative storytelling and analytics-driven results makes them a strong choice for brands seeking measurable impact.
8. Tiga
Overview: Tiga is a seasoned B2B agency with over 25 years of experience crafting engaging campaigns. Their in-house team of creatives and marketers delivers strategies that enhance visibility, attract new customers, and drive business growth.
Year founded: 1991
Team size: 11–50 employees
Key services: Digital marketing, web development, content marketing, B2B strategy, creative design, and marketing automation.
Notable clients: Mitsubishi Electric, Sony, Samsung.
Industries served: Technology, manufacturing, construction, and professional services.
Why they stand out: Their longevity in the industry speaks to their ability to adapt to changing markets and consistently deliver for their clients.
9. Gravity
Overview: Gravity Global is a UK-based B2B marketing agency with over 40 years of experience in driving brand authority and demand. Specialising in content marketing, the agency develops data-driven campaigns that combine strategic insights with compelling storytelling.
Year founded: 1980
Team size: 500+ employees
Key services: Content creation, video marketing, brand & logo identity, web development, PR, ABM, SEM, paid social.
Notable clients: Amazon, Honda, Panasonic.
Industries served: Technology, Financial services, Automotive, Healthcare, Aerospace.
Why they stand out: Gravity Global delivers award-winning campaigns that align brand and demand, driving measurable results for global B2B leaders.
Overview: Omniscient Digital helps B2B software companies turn content into scalable growth channels. Their data-driven approach ensures every piece of content delivers pipeline and revenue impact.
Year founded: 2019
Team size: 11–50 employees
Key services: SEO, content strategy, content optimisation, digital analytics, and PR.
Notable clients: Jasper, Order.co, GatherContent.
Industries served: B2B software sectors.
Why they stand out: Their focus on measurable, revenue-driven results makes them a go-to partner for software brands looking to scale effectively.
Agency evaluation criteria
The agencies featured in our list weren’t chosen at random. Each one was carefully evaluated based on a strict criteria to ensure they meet the high standards expected in B2B content marketing:
- Proven expertise: Each agency has a strong track record in B2B content marketing, with measurable results across key metrics like engagement, pipeline growth, and ROI.
- Industry focus: We’ve prioritised agencies that demonstrate experience in complex industries like technology, SaaS, and professional services, where buyer journeys require nuanced approaches.
- Range of services: From content strategy and creation to SEO and ABM, these agencies offer comprehensive solutions tailored to B2B needs.
- Innovation: The ability to leverage emerging trends like AI-driven content creation, MarTech integration, and data-driven personalisation stood out.
- Client success stories: We reviewed testimonials, case studies, and portfolios to ensure these agencies consistently deliver results for their clients.
Tips for choosing the right B2B content agency
Not all B2B content marketing agencies are created equal. Some are specialists in certain industries, others excel in a specific service, and a selection of agencies offer a full-service approach.
The truth is, the best agency for your business isn’t necessarily the biggest or the flashiest — it’s the one that understands your needs, aligns with your goals, and has the expertise to deliver results that matter.
We’ve put together a list of factors you should be taking into account:
1. Alignment with your business goals
Your content marketing agency should be laser-focused on outcomes that matter to you. Are you looking to generate qualified leads? Build credibility with thought leadership? Shorten your sales cycle?
The right agency will take the time to understand your priorities and tailor a content strategy that delivers against those objectives. Look for a partner that can clearly connect your goals to a roadmap of actionable content initiatives.
2. Specialisation in your industry
Not all agencies are built the same. Many specialise in specific industries, such as technology, retail, e-commerce or financial services. Other agencies attempt to be a jack of all trades. We’d be weary of these as they won’t understand your industry, it’s vernacular and ultimately your buyer.
Partnering with an agency that knows your sector will give you a huge advantage. They’ll already understand your audience, the nuances of your market, and the challenges your business faces. This allows them to hit the ground running and create content that resonates with decision-makers.
3. Pricing and value for money
Budget considerations matter — but don’t just shop on price. Cheaper options may cut corners, while premium agencies might offer deeper expertise or a broader range of services.
Evaluate what’s included in the pricing: Is strategy built in? Do they offer reporting and analytics? Is there flexibility to scale their services up or down as your needs evolve?
4. MarTech expertise
Marketing technology is playing an ever-greater role in content strategy, from automation platforms like HubSpot and Marketo to analytics tools and AI-driven personalisation engines.
If your business is heavily reliant on MarTech, perhaps it’s worth looking for an agency that has the technical expertise to integrate and optimise these platforms alongside your internal teams.
5. Proven track record
Evidence matters. Look for case studies, testimonials, and examples of successful campaigns that demonstrate an agency’s ability to deliver results.
An agency with a track record in your industry or with businesses of a similar size is even better — it’s a sign they understand your challenges and know how to solve them.
6. Transparency in process
Content marketing is collaborative by nature, and your agency should operate as an extension of your internal team. Ask about their processes for planning, production, and reporting.
Do they involve you at every stage? How often will they provide updates? Transparency builds trust, and you should feel confident that your goals are always at the centre of their approach.
7. The right cultural fit
This arguably is one of the most important factors – do they ‘get’ you? Does their ethos, way of working and mindset align with your own.
Look for a team that fits your company’s culture — one that’s collaborative, flexible, and willing to adapt to your way of working. Beyond expertise, a strong cultural fit ensures smoother communication and a shared understanding of your brand’s voice, tone, and values.
Summary
B2B content marketing has come a long way. It’s no longer just about filling a blog with keywords or publishing for the sake of it. Today, it’s about creating content that truly connects — content that speaks to your audience’s challenges, builds trust, and drives real results.
The agencies we’ve highlighted are proof of what’s possible when strategy, creativity, and expertise come together. They’re the ones helping businesses stand out, scale up, and thrive in competitive markets.
So, where do you go from here?
If you’re serious about elevating your content marketing, start by finding an agency that understands your goals and your industry. Whether it’s ABM, SEO, or thought leadership, the right partner will create content that isn’t just impactful but meaningful — content that aligns with your business and resonates with your audience.
At The Rubicon Agency, that’s exactly what we do. With over 25 years of experience working with tech-centric businesses, we specialise in helping brands like yours create content strategies that deliver results. If you’re ready to take your marketing to the next level, get in touch with us.
