When it comes to B2B software-as-a-service (SaaS) marketing, staying ahead of the competition requires more than just a great product. It demands strategic, creative, and digital marketing. This is where B2B SaaS marketing agencies come into play. These specialised agencies understand the unique challenges and opportunities within the SaaS industry and can help businesses navigate market dynamics, optimise their offerings, and drive sustainable growth.
At The Rubicon Agency, we’ve been in the trenches of tech marketing for over 25 years, and let me tell you, the landscape has never been more exciting – or more competitive. That’s why we’ve put together this comprehensive list of the Top 10 B2B SaaS marketing agencies that are making waves in 2024.
So, whether you’re a startup looking to scale quickly or an established business aiming to bolster your marketing strategy, the agencies we’ve handpicked have the expertise and experience to help you achieve your goals.
What is a B2B SaaS marketing agency?
Sure, it may seem obvious to some, but here’s a quick rundown: A B2B SaaS marketing agency specialises in marketing strategies and services tailored specifically for SaaS companies that sell their products and services to other businesses. These agencies understand the intricacies of the B2B landscape and the unique needs of subscription-based products.
Key services offered by B2B SaaS marketing agencies
- Strategy and consulting: Developing comprehensive marketing strategies tailored to each SaaS business, including market research, competitive analysis, and customer persona development.
- Content marketing and SEO: Creating compelling content that educates and engages audiences and is optimised for search engines.
- Paid advertising and lead generation: Creating and managing targeted PPC campaigns and implementation strategies to fill pipelines with qualified leads.
- Social media and corporate engagement: Executing social strategies that build brand presence and foster product communities.
- Website development and CRO: Creating conversion-optimised, user-friendly websites that drive results for SaaS platforms.
- Email marketing: Crafting compelling email campaigns to nurture leads and retain customers.
While this list isn’t everything, the agency should team up with you to uncover the challenges you’re dealing with before crafting a strategy.
Why partner with a B2B SaaS marketing agency?
Partnering with a B2B SaaS marketing agency can be a game changer for your business.
- Focus on B2B: Marketing approaches for B2B and B2C are quite distinct. In B2B SaaS, marketers must contend with lengthy decision-making processes and various stakeholders. The effectiveness of an agency in guiding potential clients from lead generation to final decisions is crucial.
- The right strategy: A seasoned B2B SaaS marketing agency understands the growth stages of SaaS businesses and tailor strategies for each phase, from attracting early adopters to nurturing established customers. If you’re a SaaS start-up, check out our CMO investment challenge to see how you stack up on your marketing investment maturity path.
- On-demand skills: SaaS vendors don’t always have the right skills on their bench – they make a decision on staff and resources based on known and higher volume workloads. Accessing those skills from an agency can bolster internal resources either when they’re not available or not affordable.
5 things to look for when choosing a B2B SaaS marketing agency
Selecting the right B2B SaaS marketing agency is a critical decision that can significantly impact your business’s trajectory. Here are five key factors to consider that will ensure you make an informed choice:
- Industry experience: Look for an agency with a proven track record in B2B SaaS marketing. Their familiarity with the industry’s unique challenges and nuances will enable them to devise strategies that align with your specific objectives.
- Holistic service offering: Opt for an agency that provides a comprehensive suite of services, from content marketing to lead generation. This will ensure a cohesive strategy where all marketing efforts are interconnected, maximising your return on investment.
- Client success stories: Request case studies or testimonials from previous clients. In fact, they should be eager to share them. An agency that showcases tangible results and successful campaigns demonstrates their ability and commitment to driving growth for businesses like yours.
- Alignment with your goals: This kind of goes without saying, but assess how well the agency understands your business goals and how they plan to achieve them. A transparent, consultative approach where your objectives are prioritised will lay the groundwork for a productive partnership. This will usually involve a series of workshops.
- Cultural fit: Finally, evaluate the agency’s culture and values to ensure they resonate with your own. A strong alignment in communication styles and business philosophies can foster a more collaborative and effective working relationship.
We deal with too many clients that have compromised on one or more of these and have it come back to bite them in the future. This checklist should help you avoid falling into the same trap.
The top 10 B2B SaaS marketing agencies in 2024
Right, let’s get into it shall we? Here’s a list of some of the top 10 marketing agencies doing a great job driving results for SaaS businesses.
Description
With 30 years of experience, The Rubicon Agency is a leading B2B tech marketing agency. We specialise in strategic content, proposition development, thought leadership, and demand generation for tech brands making the transition to as-a-Service models, in addition to native SaaS vendors. They have a particular strength in SaaS propositions blended with complex services inputs – for challenger brands driving disruption, or incumbents dealing with it.
Year founded: 1998
Team size: 11-50 employees
Key services: Strategic content, brand strategy, digital lead generation, account-based marketing, corporate comms, Product marketing, SEO, PPC, email, social, web development, video marketing.
Notable clients: Cisco, Five9, VMware.
Industries served: SaaS, Cyber Security, Cloud & AI, Engineering and Services, Infrastructure, Platforms
2. Siege Media
Description
Siege Media is a top-tier B2B SaaS marketing agency that excels in driving engagement, qualified pipelines, and maximising conversions for both B2B and B2C SaaS companies. With a 100% remote team spread across the globe, Siege Media has a global reach and a diverse team of experts. They’re known for their keyword-driven content generation that improves rankings, organic traffic, and conversions.
Year founded: 2012
Team size: 100+ employees
Key services: Content strategy, digital PR, SEO, blog writing and graphic design.
Notable clients: Zapier, Zendesk, and HubSpot.
Industries served: SaaS, Fintech, and E-commerce.
3. Single Grain
Description
Single Grain is a full-service digital marketing agency that specialises in driving Monthly Recurring Revenue (MRR) and user acquisition for B2B SaaS companies. They excel at delivering customised, business-changing SaaS marketing strategies that enhance online presence, drive customer growth, and ensure long-term success for your brand. Their team of SaaS marketing experts create customised strategies for your brand using a variety of contemporary SaaS marketing services to drive more site traffic, target the right leads, convert them into platform trials or demos, and ensure that they become paying customers.
Year founded: 2009
Team size: 11-50 employees
Key services: SEO & Content Marketing, PPC: Google & Facebook Advertising, Conversion Rate Optimisation.
Notable clients: Nextiva, Drift, and OptinMonster.
Industries served: SaaS, Education, E-commerce, Crypto.
Description
Velocity Partners is a B2B marketing agency located in Richmond, UK. They specialise in driving business outcomes through an integrated approach that combines strategy, creative, and performance. Established in 2000, Velocity Partners has a proven track record of assisting tech clients in building B2B content marketing programs, leveraging their expertise in strategy, positioning, branding, digital marketing, content creation, and SEO services.
Year Founded: 2000
Team Size: 51-200 employees
Key Services: Content marketing, design, visual identity and UX, branding, strategy and positioning, SEO, marketing ops, social, PPC.
Notable Clients: DemandBase, SalesForce, WorkDay.
Industries Served: Saas, IT, Platform.
Description
Bay Leaf Digital is a results-driven SaaS marketing agency based in North Texas. They specialise in providing predictable growth for the companies they work with. With a proven track record of success for companies across the United States and Canada since 2013, Bay Leaf Digital is known for building brand awareness and generating qualified leads for every SaaS from startups establishing product market fit to global enterprises seeking to stand out in a crowded marketplace.
Year founded: 2013
Team size: 11-50 employees
Key services: SEO, SEM, paid social, and content marketing, marketing automation, marketing strategy.
Notable clients: Intuit, MeazureUp, TrueFort
Industries served: SaaS.
6. Kalungi
Description
Kalungi is a B2B SaaS marketing agency that provides growth-as-a-service and marketing services for fast-growing B2B SaaS technology companies. They are 100% focused on delivering growth through marketing execution for B2B SaaS Companies. They help software entrepreneurs and ventures that don’t have the time or expertise to build an in-house marketing team.
Year founded: 2018.
Team size: 51-200 employees
Key services: SEO, content marketing, paid media, CRM optimisation, GTM strategy and workshops, sales materials, ABM.
Notable clients: CPGvision, Aware360, DataGuard.
Industries served: SaaS.
7. NoGood
Description
NoGood is a growth marketing agency based in NY, SF, and LA. They are a team of resourceful growth marketers, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. They are specialised in B2B SaaS, and eCommerce brands. They focus on producing clear results and growth ROI.
Year founded: 2017.
Team size: 50-100 employees.
Key services: SEO, CRO, SEM, PPC, display, programmatic, email marketing, ad creative, attribution reporting.
Notable clients: Microsoft, Intuit, Clearbit
Industries served: Retail, Consumer Tech, Gaming, Healthcare, B2B, SaaS, DTC.
8. Fox Agency
Description
Fox Agency is an integrated marketing and PR agency for global B2B technology brands and specialise in SaaS. They are on a mission to help brands grow, expand, transform, accelerate, go-to-market, and create change. They have offices based in London, Leeds, New York and Dusseldorf.
Year founded: 2001.
Team size: 50-100
Key services: Marketing research, content marketing, video, strategy, creative, PPC, SEM and PR.
Notable clients: Gamma, ABB, Beyond Now
Industries served: Saas, FinTech, Telco & IT, Automotive, IT, Cloud.
Description
Omniscient Digital is a specialised content marketing and SEO agency focused on helping SaaS companies achieve measurable results through a data-driven approach. They are dedicated to enhancing online visibility and driving traffic through high-quality content and analytics.
Year founded: 2019
Team size: 11-50
Key services: Content marketing, SEO, link building, data analytics.
Notable clients: Jasper, Adobe, SAP
Industries served: SaaS
10. Ninja Promo
Description
Ninja Promo is a digital marketing agency specialising in content creation, social media management, and influencer marketing. With a focus on driving brand awareness and engagement, they leverage innovative strategies to help businesses grow. Their team combines creativity with data-driven insights to deliver measurable results for their clients.
Year founded: 2017
Team size: 51-150
Key services: Content marketing, social media, website development, email marketing, SEO, PR, influencer marketing.
Notable clients: Innowise, Ultron, PolkaDdot
Industries served: Fintech, Crypto, SaaS, esports, eCommerce.
Maximising your partnership with a B2B SaaS marketing agency
So, you’ve chosen which B2B SaaS marketing agency you want to work with. But how do you make sure this relationship thrives?
Tips for effective collaboration
- Crystal clear goals and expectations: You wouldn’t set off on a trip without knowing your destination, right? So, define your marketing goals, agree them with your team and share them with the agency. For instance, are you aiming for world domination, or just a bit more website traffic? Whatever it is, make sure the agency knows it too.
- Chit-chat and feedback: Communication is key. Don’t be shy to share your ideas, and be ready to listen to theirs. They’re the experts after all.
- Measuring success and ROI: How do you know if your marketing strategies are working? Simple, you measure them. Keep an eye on those KPIs but keep in mind, not all your marketing efforts will see instant results. Sure, PPC might. But your content marketing or brand strategy investment need time take effect.
The future of SaaS marketing
The B2B SaaS marketing landscape is changing fast. It’s important for SaaS businesses, and their partners, to understand what these changes are, and how to navigate them. Otherwise, they risk falling behind.
- AI and machine learning: AI and machine learning are now mainstream in marketing, with 82% of SaaS companies having invested in AI technology, according to PoweredBySearch. Leveraging AI tools like ChatGPT can create content, optimise strategies, personalise customer experiences, the list goes on.
- Personalisation: 72% of B2B customers expect personalised content during the purchase journey according to Forrester. Using AI and data analytics, businesses can now efficiently craft marketing messages that resonate on an individual level to drive higher engagement and loyalty.
- Video Marketing: Video content is a powerful tool for engaging and educating your target audience, and it’s on the up. With 26% of marketers plan to increase spend on video in the next year, according to PoweredBySearch Whether it’s explainer videos, product demos, or customer testimonials, video marketing enhances your storytelling and provides a dynamic way to connect with your audience.
Summary
And there you have it, folks! We’ve journeyed together through the landscape of the Top 10 B2B SaaS Marketing Agencies in 2024. Each one unique, each one a powerhouse in its own right.
From innovative strategies to exceptional customer service, these agencies have shown what it means to be at the forefront of the B2B SaaS marketing world.
Remember, choosing the right agency is about finding the perfect fit for your business. It’s about partnering with a team that understands your vision, shares your passion, and has the expertise to turn your goals into reality.
So, whether you’re a startup looking for your first marketing partner, or an established company seeking fresh perspectives, we hope this list serves as a valuable starting point in your search.
Think you might need some expert help? Discover how our specialised services can elevate your B2B tech marketing strategy and build your pipeline.
