Category

Programme Planning

McMarketing in the tech sector

McMarketing in the tech sector

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Programme Planning, Proposition Development | No Comments
DOES FAST MARKETING SIMPLY CREATE CUSTOMER INDIGESTION? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast...
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When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Enterprise Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
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