Of all the 50 memes produced so far, this is likely to be the one that’s affected everyone.
As tech marketers, we’ve all embarked on projects and tasks that have been green-lighted by management and leadership – only to be broadsided later with budget re-assignment or withdrawal.
The rapidly changing conditions of the last couple of years have only increased these events. But the emotional investment in the project can sometimes be a bitter pill to swallow.
Check out the meme, ‘Budget evaporation’. Have you been affected by the vacuum?
The challenges represented by ‘Budget evaporation’ relate to:
- Campaign managers who have mobilised initiatives with internal and external stakeholder teams
- Marketers leading pioneering projects that suffer from a loss of appetite for brave corporate marketing in a downturn
- Creative leaders who have developed innovative approaches and strategies to change mindsets and behaviours, to have the effort mothballed
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!