Whether it’s a white paper, executive briefing or explainer video, there’s a limit to how much content the audience will consume.
In response, we’ve a collective desire to reduce the messages to the minimum of what’s required.
But sometimes the desire to keep the white paper to 4 pages, video to 2 mins or blog to X-hundred words just doesn’t work. Messages get over-clipped and new notions are strangled by restrictive word counts. If it doesn’t fit, don’t squeeze it in.
Check out the meme, ‘Content shoehorn’. Have you done the pushing to close the doors?
The challenges represented by ‘Content shoehorn!’ relate to:
- Content marketers and their associate writers and agencies charged with production
- Product marketers who may be under pressure to over-expand agendas and messages
- Marketing leaders who recognise the value of balancing crisp, shorter-form content with realistic word counts to deliver the messages effectively.
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
